New Delhi: The Board of Control for Cricket in India (BCCI) on Monday announced that Viacom18 has bought the media rights of the upcoming Women’s IPL for Rs 951 crore for five years, beating Disney Star and Sony. The auction for the T20 league was held at the cricket board’s headquarters in Mumbai on Monday.
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There are three categories of global rights which include TV, digital and hybrid rights. In the men’s IPL, all three rights were sold separately. According to BCCI secretary Jay Shah, the fee per match in the next five years will be Rs 7 crore 90 thousand.
congratulations @viacom18 for winning the women’s @IPL mediarights. Thank you for your faith in @BCCI and @BCCIWomen, Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). This is massive for Women’s Cricket 🙏🇮🇳
— Jay Shah (@JayShah) January 16, 2023
He tweeted, “Congratulations to Viacom18 on getting the media rights for the Women’s IPL.” Thank you for believing in BCCI and women’s cricket. Viacom bought the rights for Rs 951 crore, ie seven crore 90 thousand rupees per match for the next five years. This is a big thing for women’s cricket.
After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate. It’s a big and decisive step for empowerment of women’s cricket in India, which will ensure participation of women from all ages. A new dawn indeed! #WIPL @ICC @BCCIWomen
— Jay Shah (@JayShah) January 16, 2023
He further wrote, “The bid for media rights for the Women’s IPL after equal match fees is historic. This is a big and decisive step for women’s cricket empowerment in India. New beginning.” The first women’s IPL is likely to start in the first week of March in which five teams will participate and all the matches will be played in Mumbai.(Agency)