What will happen next for the hashtags used as political maneuvers during the elections to be held in the country, it is not known, but the effect of changing the name of Twitter has started showing on Bollywood. The trolls who are trying to boycott Shahrukh Khan’s films on social media are not working this time. Sources reveal that since the teaser of Yash Raj Films’ new film ‘Pathan’, Twitter changed its algorithm as many times as the hashtag #BoycottPathaan was tried to trend on Twitter. The film ‘Pathan’ is the first among the campaigns against Hindi films on Twitter, against which no boycott hashtag could be trending for more than an hour.
The days of the Water Army are complete!
After the alleged suicide of film actor Sushant Singh Rajput, many big celebrities of Bollywood have been under attack on social media. Boycott Bollywood campaign started with the film ‘Sadak 2’ Till recently, the trailer of almost every Hindi film has been trending as soon as the trailer arrives. It is said that a whole team has been working behind it, which is called ‘Water Army’ in technical language. For this work, you get paid per tweet, per like and per retweet. Some agencies in Mumbai have been taking contract to trend any hashtag and they earn a good amount from it. These agencies propose to tweet these hashtags from verified accounts as well.
The first benefit of the change in Twitter
From June 2020 till the trailer release of the film ‘Pathan’, this is the first time that a negative hashtag against a Bollywood personality or film is not trending on Twitter. As soon as the trailer of the film ‘Pathan’ was released, a hashtag of the film’s boycott emerged on Twitter and its technicians changed its algorithm as soon as alerts of this hashtag were forcibly ‘push’ by some users in the Twitter office. Twitter has a system that can quickly detect and stop a hashtag being forced.
New technical team to find trolls
Sources reveal that the biggest task that its technical team has undertaken at Nizam instead of Twitter is to find users who share the same post at any given point in time and use the same hashtag over and over again. is done. The social media boycott of the film ‘Pathan’ is not happening due to this. Now whenever a hashtag is tweeted on Twitter more than a thousand times in an hour, Twitter’s AI immediately catches it and issues an alert to the technical team about it.
direct view of accounts
In this case, Bollywood seems to be getting this advantage of identifying those who make hashtag trends by flocking on Twitter and due to this, happiness is also being seen in Bollywood. But, in the coming days, it may harm those people who have been trying to trend hashtags to promote any song, trailer, or poster. Now such efforts will come under advertising and after seeing its algorithm, Twitter can take the initiative to convert related accounts into promotional accounts.