-Vinay Kumar
ICC T20 World Cup, 2022 has broken previous years’ records in live streaming of matches on digital and app. According to ICC, T20 World Cup 2022 received 6.58 billion video views across all ICC platforms, a 65% increase from ICC T20 World Cup, 2021. This record has proved to be the busiest ICC event ever digitally during the 2022 World Cup.
It also recorded strong worldwide TV broadcast figures, particularly on the back of England’s success in host countries Australia and the UK, as the cricket and ICC event served to garner a huge global audience and engage new and existing fans. did.
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The ICC’s partnership with META also includes the Reels Squad. Which also includes high profile digital creators from India, who are reaching millions of cricket viewers around the world. In which there is an entertaining skit of famous players. The unique offering also included a Hindi video of him in a cameo by Kagiso Rabada, which garnered 28 million views.
ICC has reported that subscriptions to ICC’s Facebook and Instagram pages have generated over 6.1 billion video views, which is 50% more than the ICC T20 World Cup, 2021 event.
It was also informed that the ICC Men’s T20 World Cup 2022 had 78.4 million viewers across ICC’s web and app platforms, which is an all-time record and a 57% increase from the ICC Men’s T20 World Cup 2020.